Mamma Mia! becomes the biggest selling DVD ever!
January 1, 2009
Mamma Mia! has become the biggest selling DVD ever in the UK, outselling the previous record holder ‘Pirates of The Caribbean: The Curse of The Black Pearl’. It’s also the fastest selling DVD ever, selling quicker than Titanic.
After being released just before Christmas, the DVD was selling out everywhere as mothers and grandmothers found themselves opening their presents on Christmas morning to discover Mamma Mia! staring them in the face.
In addition to its sales success, the movie is also the most successful British film in the box office, ever.
The DVD has sold over 5 million copies, meaning one in four houses in the UK have a copy. The closest DVD to Mamma Mia in terms of sales this year was The Dark Knight, which sold 1.5 million copies.
The top five DVDs ever in the UK are:
1 Mamma Mia!
2 Pirates of The Caribbean: The Curse of The Black Pearl (pictured)
3 Lord of The Rings: Fellowship of The Ring
4 Lord of The Rings: The Two Towers
5 Casino Royale
Maybe one of the reasons for the success of the DVD has been its availability, when considering that theatre tickets for the stage show are very hard to come by. If you can’t get to London to see the show, you can easily buy the DVD in any supermarket.
Everything Mamma Mia! related seems to be selling well, with the soundtrack for the movie being the biggest selling compilation CD of the year.