Money for the Weekend with Alberta Cross
June 1, 2011
Alberta Cross, one of the leading lights from the music world and hailing from Brooklyn, New York, have teamed up with Ketel One, the vodka brand to come out of the Netherlands, to promote the vodka to the world via their music, and the Internet.
Alberta Cross’ track ‘Money for the Weekend’ has been shot as a vodka commercial for the Internet, and has been directed by David O. Russell, an acclaimed film director who was responsible for recent Mark Wahlberg hit ‘The Fighter’, and Wahlberg and George Clooney star vehicle ‘Three Kings’.
This particular video sees the band, Alberta Cross, playing an intimate gig for close friends in the basement of a nightclub, spurred on by some Ketel One vodka. The ads are showing on US TV in 30 second spots, and a fuller version can be seen below, and on the Facebook Page of the band. The below video already has over 200,000 views on YouTube, despite only being added a short number of weeks ago.
Petter Ericson Stakee, the lead singer of Alberta Cross, commented about the band’s deal with Ketel One:
“Ketel One has always been one of our top drink choices on the road, so it’s fantastic to feel the mutual love.”
The adverts, featuring Alberta Cross, are part of Ketel One’s current campaign of adverts to roll out across the US featuring the slogan “Gentlemen, This is Vodka”.
Alberta Cross’ new album, from which the single ‘Money for the Weekend’ is taken, is being released shortly as part of the vodka brand campaign.
Using the Internet and music to advertise brands such as Ketel One is a great idea as it gets around many of the restrictions faced by TV advertising across the world, in particular here in the UK where alcohol advertising on TV is very closely monitored.